Eternal is an artist development platform. A home for developing the next generation of audiovisual storytelling.
Emerging voices and established icons, across music and visual art. We work with Kennyflowers, Ocean, Jasmine Yen, Salaam Remi, and Lauren Halsey to produce, publish, and distribute work with no limits and no boundaries.
StudioOS is where artists and their teams plug into Eternal: one portal to connect, engage, and collaborate.
It’s how we build URL and IRL experiences for art to be seen and heard.
Eternal was born in NYC and based in LA.
TECHNOLOGY AND
CULTURE ARE THE SAME.
We've been building culture and community alongside artists from the beginning. Artists influence everything that we make, and together we build new worlds for our communities.
LISTEN TO
THE KIDS.. THEY SAY..
WHAT HAPPENED? WHAT HAS SHAPED THEIR EMERGENT NEEDS AND VALUES?
Gen Z is the child of fractured truth, a natural disaster that forced social interaction online, and has been dubbed the “loneliest generation”.
They are seeking the sensation of presence.
They value their expression. It guides them towards diversity, inclusion, and communities.
This is their basis of building as a collective — through sharing their voice on media, culture, and the platforms themselves.
The first and second place have been compressed, and the third place distorted.
Eternal is that new 3rd place. For music, conversation, events and discovery.
Our first experience was:
“POWERED BY ETERNAL”
A community 10,000 strong — built person by person.
Festival experiences for 18–28 year olds in NYC, Los Angeles, and Chicago — with free admission.
Real cultural moments that looped straight into cross platform social connections.
MERGING THE DIGITAL AND PHYSICAL LIKE NEVER BEFORE
We don't believe in replacing the physical with the digital.
WE WANT TO CREATE EXPERIENCES THAT RETHINK AND CONNECT BOTH
The combination of artists and emergent technologies makes this possible.
ORIGIN STORY
Eternal was founded in 2019 by Reggie James and Luca Repola in NYC. Today it is spearheaded by Daouda Leonard and a team of technologists, producers, DJs, A&R's, and artist managers in Los Angeles.
